WILDBERRIES MARKETPLACE

Today we will tell you about another major marketplace in Russia wildberries.ru

Corporate name: Wildberries.

Founded: 2003.

Works in Russia, Belarus, Kazakhstan. Kyrgyzstan, Armenia, EU (Poland).

Business: e-commerce marketplace.

Annual turnover: 3 billion $ (2019).

More than 27 million customers.

300 000 orders daily (2019).

3 million proposed goods.

Famous partners: Nike, Levi’s, Disney, Calvin Klein and others.

Goods categories:

household appliances and electronics
household goods
children’s products
clothes and shoes
cosmetics and perfumery
food
sports goods
jewelry
building materials
goods for animals
books
other goods

Interesting information: Wildberries was the first company in Russia to allow fitting the clothes without buying it.

Shop buyers make an average of 1,3 orders per day, 2 per week. Each order costs approximately 3,5 thousand rubles. 85% of customers are constant. Wildberries offered to try on clothes before buying for free. At the self-supporting points they made comfortable fittings. People are less willing to talk to IT over the phone, and they’re going on social media and messengers. Sales of cosmetics and beauty products are the fastest growing. Wildberries has more than 10,000 suppliers. The courier services did not agree to take money from the buyer after fitting, but wanted to take until. Eventually, they set up their own courier service. From courier delivery buyers go to the points where they can go in, try on and pick up what’s coming. There are about 2500 points like this. 75% of customers collect the order by themselves. The founder of the Wildberries, Tatiana Bakalchuk used to work as an English language teacher. She started the company when she was on maternity leave with her first daughter.